PHOTOGRAPHY
PHOTOGRAPHY:
In order to get the required photography for our website, we went to Doctors Hospital which is a famous hospital of Lahore. There, we took pictures of the general surroundings to depict the basic atmosphere of what the inside of the hospital is. The most enthralling experience for us was the visit to the CCU. There the patients were resting and the nurses were keeping a check on them. Also, a doctor was on a round, to observe how the patients were faring. We also took pictures of the patients for our website. However, we were able to witness a live angiography which was certainly a riveting experience. We were able to capture oodles and oodles of pictures of angiography and also made a video of a live, beating heart while a stint operation was going on. The overall experience for us was quiet pedagogical as we were able to question the doctor about cardiovascular diseases. Also, for the CVD in children page, we took pictures of a friend's younger brothers. Below are some of the pictures we used:










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IN WRITING
IN WRITING:
Before we started with the construction, we had to put in writing the synopsis, the target market, the aims and objectives, and the project selection.We also had to gather statistics regarding our topic and make questionnaires and get them filled for public feedback. Along with all of this, we had to carry out topic research on our selected topic on the Internet everyday. This proved to be very helpful as we begin to get a more clear idea of our selected project and found out new information everyday. This also increased our enthusiasm for the project. Our website is an awareness campaign for Cardiovascular Disease and we chose to call it "CARDIO CARE". Each one of us had to come up with the content for our individual pages. We took help from the internet regarding the content as we lack the professionalism on the subject we chose.
Sara Sultan came up with the content for Contact, Stroke, About Us and Heart failure.
Sidra Reza came up with the content for CVD in children, Diet and Nutrition, Promoting Exercise and Coronary Heart Disease.
Zainab Shahid came up with the content for Statictics, About CVD, Heart diseases and Prevention and Treatment.
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RESEARCH
RESEARCH:
Before we began designing the website,we first had to conduct research into existing websites in order to gain a better understanding of what features a campaign website should include. We also included different websites for our research to determine how website design is used to attract its target audience.This research was useful as it gave us a clearer idea of what campaign websites actually look like and what features they include to make it look more professional and realistic, and also how the image and language used plays a part in the overall outlook of the website. This website’s main target audience is both men and women, usually at the age of 30 or more since they make up the group of people which are the most prone to Cardiovascular Disease. This age group is extremely susceptible to CVD because effects of a non-healthy lifestyle, very little or no exercise and smoking are more likely to be carried out. However, older adults are also among our target market since the prevalence of risks and chronic diseases is higher in most cases for older adults.Nowadays, teenagers excessively use the Internet and are more likely to come across such articles as our awareness campaigns. Such campaigns will hold interest for them and they are likely to inform their parents about this because their parents are more prone to be, God forbid, affected by this disease. Also teenagers smoke a lot and smoking is one of the leading causes of Cardiovascular Disease. In such situations, awareness about CVD is vital. Therefore, teenagers and children are also among out targeted audience. Physicians, nurses, technologists, hospitals for primary care, clinicians, cardiologists, and other specialists who care for people at risk for cardiovascular disease are all included in our target market since this awareness website could be beneficial for the medical unit as well for enhancing patient care.
The main websites that we took help from were:
http://www.american/
http://www.bhf.org.uk/
http://www.worldheart.org/
http://www.childrensheartfoundation.org/
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INTRODUCTION & PLANNING
Group no.1: Sara Sultan, Sidra Reza, Zainab Shahid

INTRODUCTION:
In the website module our task was to construct/produce a campaign website including sound and video for a campaign(e.g. political,health,charity,environmental). The site should include a logo, original photographs, (minimum four per student), written text, audio, video and easy navigation. If done as a group task, each member of the group to produce at least four pages of the site, following the same house style.



PLANNING:
Before we began planning the layout or the construction of the website in general, we had to come up with various issues we would like to campaign about. These issues had to be political,health,charity or environmental. Below are some of the ideas we came up with.

1) Political issues reigning in Pakistan. There were a number of issues we came up with. Some of them were the Dr.Afia Siddique issue which is an extremely publicized and controversial issue in Pakistan. A lot of material would be available to us regarding this topic since it is the main issue in every magazine. We also had our own opinions on the topic and felt that a good awareness campaign could be created on it. We also planned to branch out into women's rights and merge the two issues together.

2)Heart Disease was our second idea. Due to the high increase in the incidence of Heart disease, a campaign website on the risks of Heart disease seemed like a good idea. They are the leading causes of death for both men and women in the world and making an awareness website about it would increase the knowledge people have for heart disease. Our main focus would be on Cardiovascular Disease and its three main branches; Heart failure, Stroke and Coronary Heart Disease. We would construct the website in accordance with what these diseases are, the various risks associated with them and the prevention and treatment methods.
3) Our third idea was to campaign about an existing charity organization called Islamic Help. It gives out funds and help to any situation, be it finding homes for orphans or reconstructing earthquake hit areas.

After coming up with these three ideas, we discussed them with our sir( for website module). After discussing all these ideas, we felt that making a website on Heart Disease would be most appropriate. Women's rights is a highly controversial issue and we wanted to avoid such political issues because of the controversy associated with them. Also, getting original photography in cases like Dr.Afia Siddique would be impossible. We also rejected the charity idea because it would get quite tedious and boring to work on a charity for 8 weeks. Making a website on Heart Disease would be a lot more interesting and the photography would be possible. Also, it is a very common disease nowadays and we felt that an awareness website should be made on it.

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